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excerpt press release For the first time this reality remixed

Summary: excerpt press release For the first time this reality remixed online series powered by Sprite will feature Facebook social network interactions inside videos on YouTube enabling users to be part of the story Coca Cola Europe has created a new innovative advertising model for Sprite launching young remarkably talented musician named Katie Vogel The audience can follow and interact with this 23 year old singer from London as she creates new opportunities for herself by following her dream By joining her journey online the audience can influence her choices through commenting and voting directly in the GREEN EYED WORLD videos using their own Facebook profile Beginning today with Episode Zero the campaign will run for five seasons of four episodes culminating in a finale in December 2009 The Episode Zero show will be immediately followed by several viral extras on YouTube and Facebook updates from Katie leading up to premiere Episode One of Season One on May 1st Viewers can also download a free application for their iPod iPhone in time for the beginning of the season With this show Sprite shifts from creating the perfect branded content to content that perfects the brand explains Stafford Green Head of Digital Marketing Europe for the Coca Cola Company Instead of repeating single messages in traditional media Sprite supports these new experiences and deep storytelling to communicate our core brand values over time It s a fresh advertising model And everyone wins the Artist the Brand and the especially the audience getting free on demand truly interactive content without commercial interruption Austrian company FFP is producing GREEN EYED WORLD while the FullSIX Group is orchestrating a global integrated multi media campaign driving viewers online through� Pan European YouTube Partnership with homepage presence in five languages English Spanish French Italian and German with expected reach of millions of contacts Outdoor Indoor displays Billboards Point of Sale� Special packaging on Sprite cans in selected European countries Global diffusion of the series mobile legal peer to peer sharing social networks potential traditional television broadcasts related TV commercials Live Events Artist Showcases London New York TBA� Green Eyed World promotional merchandising This interaction between YouTube and Facebook is the first of its kind said Benjamin Faes Head of YouTube Display for Europe Middle East and Africa EMEA We are creating a new technology implementation with these platforms At any time during GREEN EYED WORLD viewers can comment or vote creating a live dialogue between themselves their friends and the hero The video pauses and a small window pops up where the interaction can take place quickly and easily Coca Cola Release April 3 2009 excerpt press release For the first time this reality remixed online series powered by Sprite will feature Facebook social network interactions inside videos on YouTube enabling users to be part of the story Coca Cola Europe has created a new innovative advertising model for Sprite launching young remarkably talented musician named Katie Vogel The audience can follow and interact with this 23 year old singer from London as she creates new opportunities for herself by following her dream By joining her journey online the audience can influence her choices through commenting and voting directly in the GREEN EYED WORLD videos using their own Facebook profile Beginning today with Episode Zero the campaign will run for five seasons of four episodes culminating in a finale in December 2009 The Episode Zero show will be immediately followed by several viral extras on YouTube and Facebook updates from Katie leading up to premiere Episode One of Season One on May 1st Viewers can also download a free application for their iPod iPhone in time for the beginning of the season With this show Sprite shifts from creating the perfect branded content to content that perfects the brand explains Stafford Green Head of Digital Marketing Europe for the Coca Cola Company Instead of repeating single messages in traditional media Sprite supports these new experiences and deep storytelling to communicate our core brand values over time It s a fresh advertising model And everyone wins the Artist the Brand and the especially the audience getting free on demand truly interactive content without commercial interruption Austrian company FFP is producing GREEN EYED WORLD while the FullSIX Group is orchestrating a global integrated multi media campaign driving viewers online through� Pan European YouTube Partnership with homepage presence in five languages English Spanish French Italian and German with expected reach of millions of contacts Outdoor Indoor displays Billboards Point of Sale� Special packaging on Sprite cans in selected European countries Global diffusion of the series mobile legal peer to peer sharing social networks potential traditional television broadcasts related TV commercials Live Events Artist Showcases London New York TBA� Green Eyed World promotional merchandising This interaction between YouTube and Facebook is the first of its kind said Benjamin Faes Head of YouTube Display for Europe Middle East and Africa EMEA We are creating a new technology implementation with these platforms At any time during GREEN EYED WORLD viewers can comment or vote creating a live dialogue between themselves their friends and the hero The video pauses and a small window pops up where the interaction can take place quickly and easily Coca Cola Release April 3 2009

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