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What is a good marketing strategy for a small company?

Our marketing strategy includes direct mail, networking events, interns, cold calling, etc.? What is cost effective?

Public Comments

1. Depends. Make an industry study. Analyze your own company's strengths and weaknesses. Look at your market. Look at your competitors.
2. What you mentioned and what JustAsking said. Also, other online methods include the field of affiliate marketing - mainly Pay-Per-Click advertising. If you don't know what Pay-Per-Click advertising is I recommended you research it thoroughly. It's definitely cost effective when done correctly. In the end, PPC advertising will bring highly targeted traffic to your website. You have to spend money to make money.