MLM Directory

How to market and promote a railway company?

Yes, that's me again applying for a position of Advertising & Campaign Manager for a railway company. Aims: Implement campaigns via traditional advertising and promotional media to increase demand. Developing both the leisure and peak markets through clear marketing activity to increase demand profitably. Develop Direct Marketing Any ideas as to how to promote a railway company? Thanks, experts! ;)

Public Comments

1. you have to choose a positioning : for e.g." we r best at providing comfort" & base your entire campaign around it. short term ideas may help to jump up the sales, but you need sound positioning to build the brand
2. Right product (Number of trips/classes/services offered etc.) Right place (Available where needed/at the time needed) Right price (At which maximum number of people will take advantage like family fares/student fares/return fares/discount fares etc) Right promotion (Reach maximum number of targets at optimum cost)