MLM Directory - Do manufacturers or marketing company pay for in-store advertising for the retailers in US?

Do manufacturers or marketing company pay for in-store advertising for the retailers in US?

Do manufacturers or marketing company pay for in-store advertising and shelf placement of male grooming products for the retailers in US?

Marketing companies strike deal or contract may be annual or time bound for in-store advertising, front or at shelf space. Also depends on the merchandising plans of the retailer.