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Anyone have ideas on team building/marketing exercises that can be done via an online meeting?

My architecture company has four offices and we meet weekly using a web-based meeting program. It's my responsibility to host the next meeting but I am looking for something fun/creative to do in the area of marketing/team building. It's a challenge because the people attending the meeting are not all physically in the same room. I want everyone to leave the meeting with a better understanding/buy-in of how they can be part of marketing the company.

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