What is a good SEO to use?
I started an on-line store, selling my photographs, but I am having a hard time figuring out advertising. I have been contacted by some marketing/SEO companies but I am not sure what to look for, what company is good, how much I should expect to spend... Any advice is welcome!
Public Comments
- You need traffic, online pedestrians. Find out what popular search terms you think people might use to find your type of goods or service. You then need to weave these words throughout the content of your site so they can be seen by search engine spiders...this is the best SEO to use IMHO. Ever dream of building your own website ? The possibilities are limited only by your knowledge and passion of something you enjoy or know a lot about - are you a stay at home mom that wants to have her own Home based Business - then you first need a good business plan, you need your knowledge base of something you are passionate about, and you need this awesome web building software ti make your own website - it's like having a team of business professionals working by your side.....it's going to take you some work....but then, don't good things always need a little elbow grease....you too can now own your business. Visit - <a href=" http://buildit.sitesell.com/photographyb... /" target="_blank"> http://buildit.sitesell.com/photographyb... </a>
- The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?...... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages. Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable. You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo. Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them. A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots. Avoid use of frames since any number of search robots are unable to properly classify textual material. Placement of Metatags: A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 60 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name. The second metatag is the "Description" which is usually up to 41 words to form a complete paragraph which best describes one's goods and services. It is not merely a list. And the very last category - "Keywords" are also somewhat limited to 15 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory. Here's an example of a very highly-placed website on Google.com: Begin with the very "generic" search query "sandwiches downtown los angeles," taking note to not abbreviate Los Angeles to "LA" and of course, leave out the parentheses ("). It will bring up some 2.4 million+ search results. Check out where "Nazos.net" is ranked. It's on the SECOND FRONT [ranked 15]! Again, Nazos.net's high web presence was achieved by proper web design and placement of relevant metatags according to Google's publication guidelines. Good luck!
- This is a difficult question that requires two parts. 1. There are two real types of SEO consulting. Agency and Specialist. An agency, in many cases, takes the basics of SEO and puts it into a cookie cutter process where each person or group at the agency runs your site through its best practices. Problem is you get what you pay for and you get the process they have in place and probably do not get more than to an even playing field. Then you have a specialist. This person knows that the basic cookie cutter actions like having a Title tag and no duplicate content is very basic. They will mostly tell you this for free as it doesn't really help you get into the top 30 these days. 2. Pricing... Agencies tend to price a lot lower than a specialist because you get what you pay for. It is the same for an editor, translator, tax accountant, lawyer, etc etc. For an agency you can spend $50 to $1000 dollars a month. A Specialist will charge you a lot more but has more to give. They will follow your situation and look closer at the real issues your site has and what it needs to do to beat out the competition. Expect to pay anywhere from $3,000 to $20,000 a month for this service and probably a 6 month to a year contract. I would honestly recommend a specialist anytime you can afford it. You want to beat your competition and rank well so you can make money. This really does require hands on true SEO skill to do in my opinion. Almost every term on the web today has atleast 50,000 competitiors and if you are not in the top 30 for a converting term then you are invisible. **I want to mention i know some SEO agencies that are very good. They charge like specialists do and use their team to help them work individual clients. They also work mostly fortune 500 companies so .... Hope this helps.
Powered by Yahoo! Answers