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SEO & Marketing: What Is RIO?

I've seen this posted on monster.com regarding SEO work. Companies asking that you know RIO. What is this? Where do I learn about this?

Public Comments

1. ROI mean Return On Investment Formula Net Income / Book Value of Assets = ROI (Better) alternative: Net Income+Interest (1-Tax Rate) / Book value of Assets = Return On Investment
2. Return on Investment, if they pay you 100.00$ for an SEO advice, will they make 100$ or $1000 or maybe $10000 of ADDITIONAL profit due to the investment. It is the money made by making an investment.
3. You mean ROI, Return on Investment. What is the amount of money you make per dollar spent. You need to be able to determine the value of a sale or lead from a search engine referral.
4. IT is ROI not RIO, ROI = Return on Investment. A quantitative analysis of investment in advertising and marketing budgets and the resulting return on the investment.
5. The Rio Indio Adventure Lodge, located on the banks of the San Juan River, is a gateway to the wild and virtually unexplored Rio Indio-Maiz Biological Reserve in southeastern Nicaragua. The magical wilderness reserve, which spans 640,000 acres, is the largest lowland tropical rainforest north of the Amazon.
6. RIO: Acronym for return on investment. ROI refers to the amount of profits or savings a business will realize from any given use of money.
7. It means return of investment. You don;t learn about this but if your site is optimized - your ROI will increase. For more seo tips - http://mysite.verizon.net/resnwm24/learnseotechniques/
8. SEO = Search Engine Optimization ROI = Return On Investment Check out ( http://www.salesandmarketinghelp.com ) They have a ton of info that will help you.