MLM Directory

Anyone have any good tips or tricks for newspaper ad sales?

I've been on the job for about a month now at a fairly niche paper, and I'm looking for ways to up my sales in the saturated prime market and the more free outer reaches of our coverage. Thoughts?

Public Comments

1. Hit the streets and visit often. Build a repore(SP). Be friendly and ever so helpful.
2. Newspaper advertising is dying. Let me explain something your employer will not tell you. Creative, print advertising, such as the newspaper has been on a down swing because more and more consumers are getting their information on the web. The number of subscribers are decreasing, therefore, not getting the number or amount of readers on a daily or weekly basis. Newspaper advertising would recover if they changed their rates to reflect the amount of usage they are actually getting. Good luck.
3. all you can do is start with door to door keep in touch call people back if you've got a special drop off proof of how advertizing in your paper will help them.don't be a high presser sales person.
4. i have experience as an account executive. auto dealers are still strong print advertisers. zero in on insert advertisers. always take control of the account so other publications have to pick-up the ad from you, not visa-versus. talk customers out of coupon ads,except certain businesses such as pizza etc. if they insist on a coupon have them include " with this coupon or mention ad". you will encounter this with new businesses. they almost always have no idea of the importance of marketing or even a concept of it. it is your job to educate them. you know you are dealing with marketing ignorance when they say "word of mouth is the best advertising". your reply should be "yes, that is true but you need my services to get the mouth moving". you should also stress consistency in advertising and it should be as much apart of their budget as electricity. don't be afraid to be creative and think out of the box (which is an already dead over used phrase).