We are luanching www.sharkwaters.com and looking to target hardcore gamers. This is a skilled gaming website, legal in the US, headed by the former chief UK Gambling Regulator. We have a small ad budget and need to use it efficiently. The challenge: Players are our content, and we are creating a marketplace, so the first sign ups are tough. Our Strategy: White labeling with current gamer sites, offering them a new source of revenue. Any other odeas?