MLM Directory

What r the best techniques (sales pitch) to target US IT companies?

Hi, My name is PB and I am the marketing/business development manager for a Software testing company based in India having office in US. We have a number of products/services which will suit our targeted clinets based in USA perfectly. However getting in touch with them is proving to be a makor hurdle. so far we have been following the basic methodology 1. To get all the information about the client including the key people, the products and areas where we can target our services. 2. Next we follow-up with a series of emails giving our deatils and successes. 3. We follow these with direct phone calls to the key personnel. However most of the emails we have sent are either lying unread or deleted immediately. As a result we are not making much headways with this method. Similarly with the phone calls, the calls re being trasferred to the clinet IVRs and the response rate is not satisfactory. Thus we are not making much progress here as well and spending loads of money on pitching

Public Comments

1. Your going about it all wrong. Dont try to sell your product from halfway across the world. All of the major US IT companies outsource their developement to India. The heads on the companies back it the US don't really know whats going on. Get in touch with whoever is running the developement or data center in India. Set up a meeting in person and do the needful, if you are confident in your product quality and usefulness and you can convice them of the same you'll be raking in the money in no time. IT companies are desparate for unique quality software that can give them an edge on the competition, and they pay big money to make sure you dont sell the same software to their competition. Production of software on a mass basis is dying out, Its too much of a security risk. Its the small unknow companies like yours that the large corporations want. Best of luck, Your Friendly American IT Guy
2. Figure out who the power sponsor is. Call on the power sponsor requesting 30 minutes of time to brief him/her on your offerings. Offer something sporting like a free week of services from your team if the sponsor's team doesn't think its the best consulting they've ever had. Get in the door for a presentation and then get some of your hot shots in front of the cutomers techies.