HELP! Website, & search lingo making me crazy!!! Need Pro!?
I have a website for my business. BUT - How do I get people to find me? I know it has to be part of a "Search" engine. If I join Yahoo small business & move my website to be part of yahoo, won't I be part of the "search" topics? Do I still need to purchase "Sponsored search" Marketing? Where i pay per "click"? How does a business/company get on the 1st page of a search list? For example: No matter what you search for: Target.com ALWAYS has what you are looking for!!! Yet when you go to target, they don't carry it! Too Funny!
Public Comments
- o.k. lets start at the beginning! It comes down to research! It starts with Keywords. First you need to find keywords you are going to optimize your site for. For example a sport is a too generic of a keyword, while baseball sport is more specific so you have to learn how to do your keyword research first! Second you have to register your site and start adding one way links to it. This is all done with anchored text (explained in the video) You need those links to come from high page ranks sites again explain in the video link below. Than you can write articles and send traffic to your site that way, I can show you how. You need to have quality content on your site for all of this to work. If you are ready to work at it, you will get it on the first page of google :)
- The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?...... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages. Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable. You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo. Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them. A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots. Avoid use of frames since any number of search robots are unable to properly classify textual material. Placement of Metatags: A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 65 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name. The second metatag is the "Description" which is usually 25-30 words to form a complete sentence which best describes one's goods and services. And the very last category - "Keywords" are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory. Here's an example of a very highly-placed website on Google.com: Begin with the very "generic" search query "sandwiches downtown los angeles," taking note to not abbreviate Los Angeles to "LA" and of course, leave out the parentheses ("). It will bring up some 2.4 million+ search results. Check out where "Nazos.net" is ranked. It's ranked No. 1! Again, Nazos.net's high web presence was achieved by proper web design and placement of relevant metatags according to Google's publication guidelines. Good luck!
- You need search engine marketing. That is the only way to get your business at the top of each page (no guarantees). Furthermore, 87% of searches come from Google, MSN and Yahoo, google being the leader at over 54% of those searches, I think 62% now. Don't bother trying to speak to someone at Google unless you plan on spending hundreds of thousands of dollars with them. So, you should find a reputable company that offers this service. I have a recommendation if you like, email me. They are pro's, speak in normal langure and acutally bought the company that started search engine marketing.
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