MLM Directory - How do you propose to market to an untapped market? What are the best ways to advertise?

How do you propose to market to an untapped market? What are the best ways to advertise?

I work for a direct marketing company and we sell heaters among other things. I have been asked to come up with ways to market to untapped markets. Should I go the traditional route newspaper ads, commercials and so forth or try to think of something outside of the box.

Public Comments

This much will be free, but anymore will cost you. Who are your most profitable customers? Why? What problems of theirs do you solve that puts your company ahead of the rest. Can you find SIC codes for many more? (Hint: local library) In the meantime, write a press release for newspapers and relavent periodicals. Direct mail a post card to each at bulk mail postage prices. Direct all correspondence to the website. Follow up with phone calls. Ask for the orders.
Are you talking about portable heaters? Untapped markets to me would be specific Niches. Elders/home health care. i.e. one person hot, one cold. Put heater on side of room of colder person (usually the one ill, or older) Construction/contractors companies. Portable heaters for winter time work doing re-models. Portable heaters for those in manufactured homes, cabins, etc. How to reach? Speciality newspapers and publications. Develop a brochure showing how heaters are more green than central heating ...tap into green movement. Advertise this in newspapers. Just some quick ideas. Feel free to re-ask if I didn't understand the product you are selling. Also, consumer trade shows is a good well for direct marketers to sell