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Which is the first company to deploy direct marketing strategy?

Which is the first company or organization which has taken the initiative to deploy Direct Marketing.

Public Comments

1. the salvation army took it into the streets a long time before columbia record club or american express but with the invent of the Guttenberg printing press England began seeing ads around the latter 1500's. during the late1600's in fact, William Penn put out postal cards for people to take an interest in moving to Pennsylvania here in America. But I am sticking with the Salvation Army ringing thier bells asking for change since the great depression.
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