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What are some good, cheap marketing ideas for a home improvement company?

We have a couple of ads in the newspaper and I am currently working on the website. Not really sure how to do the whole Search Engine Optimization, so any advice with that would also be appreciated. Thanks!!! http://www.fspainting.com/

Public Comments

1. advertise your website on sites like this: http://www.adboardpro.com to get people visiting your site
2. Download free e-book entitled "Search Engine Optimization Made Easy" by Brad Called, an SEO expert.
3. Just look up advertise your website for free, and lots of sites will come up. My favorite site to get traffic is http://www.hits2u.com/?679278. It is totally free, and I am very stingy with my money lol (since I currently have none, ha.)