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How do I sell this useful program?

Date: 25th September 2008 Function: HR Dialogue cum Dinner & Networking Topics: 1. Developing A Positive Corporate Culture 2. Importance of Employee Retention & 3. Employee Retention Strategies Time: 4pm to 8pm The above is for HR professionals, Marketing managers, Training managers and/or Recruitment managers or CEOs, MDs and all.... HOW DO I SELL THIS PROGRAM IN 10 DAYS? - I am expecting 200 people........... Please help urgently....

Public Comments

  1. I hope you have a fair bit of spare time and a bit of cash on your hands. I would go about it like this. Buy a Marketing list of HR professionals in your area. I am not sure where you are from so can't help you out with a firm, or give you an idea of how much it will cost. On getting the list i would send out letters to 1000 of them, telling them about "How developing a Positive culture is important" or something else that will be spoken about at the conference and mentioning that I will be in contact with them in the next few days. Then i would call up each person I sent a letter to until I had 220 commited to coming to the conference. Not fun or cheap, but certainly effective and you will know in advance how effective it has been, and therefore if you have done enough.
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