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I have established a legal billing outsource service, I'm looking for the most cost efficient way to market.

Currently I am working full time as a Billing Specialist with a large NJ law firm, so the most marketing I'v done so far is sending out annoucements. I have a home office set up and ready to provide billing services to small law fims, 1-15 billing attorneys. As soon as I sign up at least 2 firms I will be able to resign from my current job and devote full time to my billing service. After 20 years of billing for lawyers I decided it was time for me to establish my own service and offer my expertise to up and coming lawyers at a very reasonable rate. Recently I was offered a small business loan that would allow me to leave my job and focus on marketing until I have established my clients. I refused the loan because I do not think it would be wise for me to get myself into that kind of debt. My home office set up: computers, printers, website, billing software etc... were at my expense. Please let me know what your thoughts are concerning my business/marketing issue.

Public Comments

1. Almost every multi-attorney firm has a partner who is in charge of the practice management. Some bigger firms also have a full-time administrator. You need to reach these people and convince them that you can save them money without compromising their clients' privacy.
2. There are a number of free resources available to advertise your website and increase traffic. You can advertise on relevant free classifieds ( www.craigslist.org) ,directories (dmoz) and relevant forums. Major search engines like Yahoo, Google , MSN search are a major source of visitors for most websites and you can submit your website to these search engines for free. You can also run contests offering prizes to regular visitors. I have found the following website useful http://tinyurl.com/n547z