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Please help THIS IS A MARKETING QUESTION..?

my teacher asked me too point out two problems in this case below AND ALSO if you find two problems state the two examples...and i can't seem to understand what the problems would be i read the case over and over and it seems find to me..does anyone see two problems with madison furniture??please someone with marketing knowledge only answer i dont have time for foolishness.. MADISON FURNITURE CO. PRODUCES A LINE OF HIGH QUALITY REPRODUCTIONS OF EARLY AMERICAN STYLW BEDS,DRESSERS,NIGHT TABLES. MADISONS PRODUCTS ARE DISTRIBUTED NATIONALLY THROUGH A NETWORK OF HIGH END FURNITURE RETAILERS. MADISON HAS ENJOYED CONSIDERABLE SUCCESS. THEY ADVERTISE HEAVILY AND HAVE STRONG BRAND RECOGNITION. CONSUMERS PERCEIEVE MADISON TO BE A LEADER IN STYLE AND QUALITY. MADISON ALSO HAS GOOD RELATIONSHIPS WITH ITS RETAILERS. MADISON BEDROOM SETS INTERGRATE WELL WITH THE LIVING ROOM AND DINING ROOM FURNITURE THE RETAILERS OBTAIN FROM OTHER MANUFACTURERS. NOW MADISON WOULD LIKE TO INTRODUCE its own line of living room furniture. Most retialers have already filed their showrooms and warehouses with wel known living room furniture from other companies. THe retailers do not want to five up successful lines of furnitre for the unprover madison line. Also, Madison is concerened about how their furniture will be represented by the retail salespeople. in the high end furniture stores, the salespeople often function as decorating consultants. They make specific recommnedations to customers for models,colors,etc...madison is concerned that the salespeople will continue to recommned the brands of living room furniture that they have worked with in the past. ALSO IN THE CASE IS two possible channell allowances..the possible allowances include advertising allowance,push money,trade in allowances,and stocking allowances..which TWO DO YOU THINK IS CORRECT FOR THIS CASE????

Public Comments

1. Problem is 1. Most retailers have already filed their showrooms and warehouses with well known living room furniture from other companies. 2 Selling in high end furniture stores :--> channel conflict with other retailers. 3. Though motivate salesperson to buy our furnitures, the salesperson might recommend the brands of living room furniture that they have worked with in the past. - Guaranteed quality... - Advertising + Pull : try to motivate customers to know that our product is differentiate from other brands. - allowance might motivate salesperson