MLM Directory

how would you use various features of MS EXCEL spreadsheet software as a Marketing Manager of a MNC?

Public Comments

1. Setting pricing: - you could try various % increases and see what your resulting profit margin would be - you could use goal seek to determine what price increase would get you your target total net income for the year, based on a given volume forecast - you could see for a given product, if you ran a discount promotion, how much more volume you would need to break even in revenue and in net income Tracking performance: - you could graph actual sales against budget and against prior year results - you could graph the moving annual total sales to smooth out the monthly peaks - you could graph relative market share or volume of your products against the competitors' products There are probably many others one could think of. Cheers. .