I plan to send marketing emails to targeted potential customers. Is there any free software I can use to track?
I would like to promote by homebased business by sending marketing emails. I would like to know the effectiveness of these emails by tracking whether the email is read or deleted without being read or whether the user clicked on the link in the email etc. (I know the Delivery and Read receipt option in MS Outlook. I am looking for something better)
Public Comments
- There is no way to know whether someone reads your spam or simply takes a quick look and deletes. Return receipts are trivial to disable. Receipts do not indicate reading.
- Deliver and opened stats will indicate the effect of spam filters and title copy. Getting bulk mails accepted by postmasters is getting tougher, autoresponders like awebber with their good reputations and multiple IPs have better results, worth the $20 a month if you have anything worthwhile going.
- You can sign up for Google Analytics but you need to embed the analytics code into your website. This gives you detailed site metrics for your website include user origin, whether it be organic or referral. It will also give you the source of the referral, so you can tell if that page visit was from clicking through from your email. As far as effectiveness, its debatable, but your response rate will be very minimal. 3% would be considered good. Unless you have a very large customer base, or a business where you have personal relationships with your customers. Most spam filters will catch your email and if not most people delete that junk anyway without reading.
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