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Question A maturing industry is one that is moving from rapid growth to significantly lower growth. In maturing industries there is no new technology, no or little innovation, price and services are main demand, buyers are more aware and conscious and profitability is reduced. In your opinion what types of strategic moves a firm has to take in order to strengthen its position in the industry. Following is the example of moves for declining or stagnant industry. Many firms operate in industries where demand is growing more slowly than the economy wide average or even it is declining (Stagnant or declining industry). Achieving competitive advantage in stagnant or declining industries usually requires pursuing one of three competitive approaches. • Focusing on growing market segments within industry Stagnant or declining markets, like other markets are composed of numerous segments or niches. Frequently one or more of these segments is growing rapidly, despite stagnation in the industry as a whole. • Differentiating on the basis of better quality Either enhances quality or innovation. Differentiation based on successful innovation has additional advantage of being difficult and expensive for rival firms to imitate. • Frequent product innovation or becoming low cost provider. Companies in stagnant industries can improve profit margins and return on investment by pursuing innovative cost reduction year after year.

Public Comments

1. So what's the question. Your essay seems to be a reasonable explanation.
2. way too long. do your own project.