MLM Directory

marketing help!!!!!!!!!!!!!!?

Mr. Towelie, Warranty Director for a major power tool manufacturer, wants to develop a cross product three year warranty that helps redefine the brand as the best home (not professional) set of power tools on the market. He does not want the warranty to make promises that hurt the company financially. a.Make sure the quality is high, set up a program where customers have to register their product within 10 days of purchase to register for the three year warranty (but offer a five year warranty for $39), set up a positive warranty that increases the quality perception of the brand, set up the complaints department to handle warranty claims in the customer’s best interest b.Make sure the quality is strong, find out a defection rate or breakdown rate during the first three years, find out what percent of typical users exercise warranty options, set up a positive warranty that increases the quality perception of the brand, set up the complaints department to handle warranty claims in the customer’s best interest. c.Make sure the quality is strong, find out a defection rate or breakdown rate during the first two years, find out what percent of typical users exercise warranty options, set up a positive warranty that increases the quality perception of the brand, set up the complaints department to handle warranty claims in the customer’s best interest d.Set up a warranty that protects the company ensuring that abuse of the product is not covered by the three year warranty, set up a positive warranty that increases the quality perception of the brand, set up the complaints department.

Public Comments

1. try it!!