MLM Directory

can anybody explain me the answer for given case stydy?

Will you use a motivational theory to solve one of the problems of this company? How would you do that? Explain your answer. Case Study? ‘Baker’s Treat’ is a bakery chain situated in and around Colombo which commenced operation in year 2000. It was started by a former bakery owner and his daughter. The daughter studied the bakery business abroad and came back to Sri Lanka with an MBA and a good training on bakery Production and Marketing. The vision of ‘Baker’s Treat’ is “To be the most preferred baker in the country”. Their products include a variety of items such as bread, buns, cakes and a wide range of easy breakfast / lunch / dinner products. The owners of ‘Bakers Treat’ invested in latest technology at the commencement of the business. They have been focusing their business on product quality and customer satisfaction. The industry they are in is very competitive due to the high demand for fast food to cater to the busy lifestyles of working people. Since ‘Baker’s Treat’ is focusing on the market-for main meals as well as short eats, it caters to a wider segment of the market. In future, they want to focus on bread for diabetics, low calorie bread and nutritious bread in addition to other healthy food. Workers of this company are paid competitive salaries. However, there is a concern among the staff about their long working hours and absence of holidays to spend time with their families. Demotivation is becoming apparent among the staff due to the working environment as it is gloomy and very warm inside the production site of the bakery at each branch. ‘Baker’s Treat’ has 5 branches which are situated in strategic locations where there is a lot of traffic throughout the morning and evening hours. However, the quality of the service at the restaurants is low as customers who take-away food as well as eat-in customers use the same entrance. If they carry out proper market research, they will see that there are many customers who want to buy just a few items such as bread and cake and prefer to drive-through without getting out of the car. This segment of the market is neglected as all the customers have to park in the car park with limited space. Home-delivery service and large scale catering are other strategies adopted by their competitors, some of whom have been in the industry for over 25 years. Newcomers to the industry offer a range of beverages and are collaboratively working with supermarket chains or popular clothing shops.

Public Comments

1. I don't know, sorry.