How can I get business through small scale advertising?
I'm 18 years old and going to university in september to train to become a primary school teacher, I would really like a flexible job as I'd like to have free time available to visit my boyfriend and family etc. I've been babysitting for two years part time and I love it, and its convenient with my studying etc and quite good money. However, I've only been working with one family, how can I make sure I get more business when I move to a new area from september? Is there a way of directly targeting parents? I don't want to spend loads of money, and my Mum says that its not a good idea to advertise in newspapers etc because I'm not a qualified child-minder. Please help me by giving marketing tips and advice so I can get as much business as possible, any help is welcome, thank you.
Public Comments
- Try a visit to your local supermarket armed with leaflets. Walk around the car park looking for cars in the parent and toddler bays and leaflet the car. You could do the same at Toys R us, etc. Same at school pick up time, there are likely to be a lot of parents of young children picking up at the end of the day. Ask the people that you babysit already if they will give you a reference or written testimonial you can include on the leaflet, this will give prospective new customers a bit more confidence in your service. Social Media is als good. Set up a business page on facebook for example, called Babysitter (and place name) use it a webpage so you can include that on your leaflet, and give a the first hour free for anyone that "likes" the page, that way you can give the number of fans to your page a boost whilst gathering data for you to do direct marketing.
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