MLM Directory

How to identify target prospects for a consultancy?

Hi there, I work as an intern for a consultancy that deals with digital engagement in the health/pharmaceutical sector. The company offers campaign management, digital media coaching and so forth. I have been asked to identify and describe possible target prospects. So far, I have come up with marketing professionals and senior executives within pharma companies. Can you tell me what other prospects I could describe, and how specific this should be? Thanks.

Public Comments

1. IDEA: Turn to the monthly directories of Standard Rate and Data Services ("SRDS"). These fat directories -- available at every business library and advertising agency -- perhaps even in your own consultancy -- list by area the media -- print, mail, email, TV and radio, even posters -- used by every sector. It's the leadingprovider of ad prices and related data. Thus, if you were looking for health/pharmaceutical people, all you need do is turn to "Health/Pharmaceutical" and you would find: 1) all professional and trade journals aimed at this sector; 2) listings of mailing lists of health/pharmaceutical workers. Then you all you to do is copy down the titles of possible target prospects. For instance, a trade journal has to list by title every subscriber. In health/pharma titles would include physician, hospital administrator, HMOs, alternative medicine practitioners, researcher, etc. (the breakdown is much, more elaborate than this, of course.) Another excellent source if the Directory of Associations. Here, membership in EVERY association is broken down by title. Simply go to the Health/Phrama/Medicine/Hospital categories and start copying down relevant prospects' titles. A list of about 20 titles PLUS sources would let you be the hero of this assignment. An excellent free source of how to use lists in general is the Direct Marketing Creative Generator. This blog (martygrossdm.blogspot.dm) has a lot of ideas on marketing to specific lists. It's written by a university professor and direct marketing creative director.