MLM Directory

Is this too expensive for email marketing software?

My boss spends over £300 a month on a subscription to an email marketing software that allows him to send a newsletter out to thousands of contacts at a time. I told this to someone who works in this kind of thing and he said that you can get the same thing for about £15 a month. I told my boss about this and he ignored my advice and when I mentioned it to somebody else in the office they said that he probably uses that software because the guy who runs it is his "friend". Is my boss an idiot or what?

Public Comments

1. I think email marketing is an affordable, effective way to reach new customers and keep existing customers buying from you. Email newsletter campaign allow you to keep in constant contact with your exist customers and bring in new clients. I think that you can suggest your boss purchase a email newsletter software and install it on your server. One paid for lifetime license. That is a value one. Our company use a nice email marketing software that works very well and it is only $99.98 for lifetime license. Maybe you can try. Take a look: http://www.phpnewsletter.org/ Hope this can help you!
2. Your boss isn't necessarily an "idiot". There can be any number of motivations for choosing a particular vendor. Each business needs to evaluate their own particular needs and then select the vendor that best suits those needs. Pricing plans range from flat rate monthly plans to graduated plans where the price goes up the larger your list gets. One of the more critical elements to consider is the deliverability of the email marketing service chosen. No matter what you are paying, if your email marketing message doesn't get through, pricing is the least of your worries.
3. Hi, Choosing the Email Marketing Script Software may reduce your cost And I recommend AJ Email Marketer which is the best email marketing software to do easy and effective email marketing. http://www.ajsquare.com/products/emailmarketing-software.php
4. I think your boss is spending his money wisely. Email marketing companies that specialize in sending bulk emails will charge around what your boss is paying. For the cheaper ones, 80% or more will go the the spam folders or bounce back. Bulk email deliverability is not a joke. It requires hard work and a team of dedicated people who develop strong relationships with ISPs and ESPs and all of this costs money. If you had mentioned the total number of emails he sends, then I could have given you a better comparison. This article will give you more insight: http://email-marketing-software-solutions.com/23/desktop-or-an-online-based-software-solution/