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Starting niche affiliate marketing site: Free for merchants to join but I want to charge % of sale - how much?

I am starting a niche affiliate marketing service. I allow both affiliates and merchants to join for free. I intend to charge the merchants a % per completed transaction. What do you think would be a fair percentage?

Public Comments

1. Look at Ebay's fees. You can also look at what companies pay affiliates like what does Amazon pay when someone buys a book thru an affiliate.